Acuity approached Faren to design and build a modern website that would captivate and educate current and prospective clients. Specializing in the complex field of Programmatic Marketing, Acuity needed a website that was sophisticated, yet approachable.
To achieve this, we focused on Acuity’s distinct qualities and used those to influence the design process. The result was a refreshing and approachable take on programmatic marketing. We maintained their brand image of experts in the programmatic field while adding a conversational undertone to ensure the content was approachable to those unfamiliar with programmatic marketing.
To ensure Acuity could reach all who were interested in their services, we developed a fully responsive website that was compatible across devices and platforms.